“I appreciate having a web front end that’s tightly integrated to the backend so that things like pricing and promotion codes and product titles are changed in one place, and they’re quickly available everywhere, which was not the case for us before.” Scott Gunn, Executive Director, Forward Movement
The case study covers how the Elan Book implementation provided a turn-key ecommerce site that integrates with their Elan Book software to 1) update the website with new products and products changes, 2) imports orders from the website and 3) provides website customers with a better overall experience.
The referenced website is: www.forwardmovement.org
“The next step for Forward Movement is the implementation of a Mobile Bookstore. Between the eCommerce site and the non-profit’s devotion site, 42 percent of all inbound traffic originates from a mobile device. The easy-to-use Mobile Bookstore should help Forward Movement capture more sales from their significant mobile traffic base.”