You can fight piracy with social watermarking that encodes an ebook file with the customer’s name and purchase information.
- A customer is less likely to share an ebook that is encoded with their name.
- If the file is found online, the source of the file can be traced to the purchaser and the retailer/ebook distributor.
With social marketing a customer can read the file on all their devices without having to register the device with a DRM provider. More importantly, a social watermarked file can be read on devices that don’t use ACS (Adobe Content Server) such as Amazon’s Kindle or Apple’s iPad.
The downside to social watermarking is that the file is always readable. You need to use a piracy monitoring service; such as Attributor or Muso, to monitor the web for unauthorized sharing of your ebook file.
BooXtream is the leading ebook social watermarking solution. Pottermore; the publishers of the Harry Potter, uses BooXtream.
Their automated social watermarking solution for ePub2, ePub3, Apple ePub and Kindle Mobi files allows publishers to protect files sold directly to the end customer.
BooXtream® encodes information about the publisher, customer and the retailer into the ebook file. With this information an ebook can be traced back to the retailer and the customer.
With every eBook order , BooXtream® needs the customer name, customer email address and an order-id (supplied by the retailer). BooXtream® encodes this as a series of redundant digital watermarks and also adds visible, personalized information for the end user into the ePub file. All visible and personalized information is optional and can be customized by the publisher.
The hosted service costs about $0.90 to $0.15 per ebook (50,000 quantity) or lower, based on annual sales quantities. The software can also be installed on premises for an installation + annual licensing fee.
Article: BooXtream on “Social DRM” as a Better Option for E-books ,Publishing Perspectives, Sept 24, 2012