Publishing is changing. Faced with an increasing digitize world publishers are becoming providers of content to third parties that repackage their content. Consumers can obtain content in chunks, as subscriptions, temporary access and via the traditional book purchase.
A recent article by Wolf-Michael Mehl; Executive Vice President of Klopotek, touches on several current and future challenges in publishing and explains what Klopotek can do to support publishers in these specific fields.
The highlights of the article are:
There is a trend towards books being purchased in smaller numbers, while the types of products offered has to increase in order to remaining successful….Keywords such as “lending” content and flat rates for access to content are becoming more and more important.
The Klopotek author portal; STREAM Application – Authors Online, allows authors and agents to access royalties, sales, rights transactions and royalty statements online. This reduces the work for the staff and emailing statements instead of mailing them saves the company money.
The STREAM Application – Rights Sales Manager, allows publishers to focus on the marketing of available rights. All the information regarding a title and its component rights are accessible via a single portal. The rights manager also tracks potential licensee’s topics of interests.
Klopotek tracks “chunk” products for each title. A “chunk” is a component of a title. Examples of “chunks” are a chapter, a table, or a form.” “In Klopotek, “chunk” variants can have individual titles, prices, and information on page number, so they can be sold and invoiced just like e-books.”
The STREAM Application – Permissions and Compliance Manager, contains all of the content, asset and license metadata that allows the publisher to ensure that any content sales are in compliance with the licensing agreements.
Klopotek O2C; order to cash, application supports traditional sales models along with online subscriptions, bundles, bundles that include a subscription product along with the sale of customized products.
In addition to the points listed above I would add the importance of content discovery functionality. Content chunks only sell if a consumer or potential licensee discovers it. Context oriented discovery engines such as Google Scholar or Microsoft Academic can help a user find the content that he is looking for. These search engines index the full text and/or metadata of each indexed article/book.