International children’s publisher Egmont International has chosen Publishing Technology’s advance platform to implement a global contracts and rights system, which will significantly transform the company’s business processes by unifying the approach to contract and rights management.
Egmont International is a cutting edge Scandinavian media company which operates through more than 100 subsidiaries in 30 countries covering magazines, books, television, film production and distribution, and cinemas. The company is owned by the Egmont Foundation, an organisation devoted to charitable activities for children. The advance platform will provide Egmont Kids Media with a single, centralised and streamlined database containing all of its contract and rights information in a single resource.
With brands like Barbie™, Spiderman and Tintin, Egmont will be able to track the status of its contracts at every stage of the process, and manage rights, sub-rights, fragments and permissions more effectively across the company.
The new system will go live initially in the UK and Denmark before being potentially rolled out across all 30 worldwide offices.